The Liminal Conference is a space where creativity and technology intersect to redefine the future. This year's visual identity embraces gradient transitions, symbolizing fluidity and transformation—key themes of the event. Through the integration of digital and physical elements, the branding showcases how new ideas emerge in the in-between spaces, where disciplines converge.
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Liminal Conference’s commitment to sustainability extends to its merchandise. The tote bags, crafted from organic cotton and printed with eco-friendly inks, carry the signature branding of shifting dimensions. By blending aesthetics with environmental consciousness, the merchandise reinforces the event’s core message—innovation must be responsible.
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More than just a visual system, the Liminal Conference branding extends into a multi-sensory journey. The digital screens at the venue create immersive transitions between speakers, merging motion graphics with typography to guide attendees through the conference’s thematic sessions. The interplay of light, gradient movements, and sound enhances engagement and immersion.
Liminal Conference amplifies its reach beyond physical attendees through an interactive social media strategy. Designed with modular components, the conference's social visuals feature speaker highlights, real-time updates, and dynamic animations tailored for Instagram stories and reels. The digital presence maintains the core branding while adapting to platform-specific engagement trends.
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The design system creates a cohesive yet evolving visual experience across all touchpoints. From immersive installations to digital interfaces, it reflects the conference's core theme—exploring the thresholds of change.